Christmas is a time
of joy and- let’s be honest here- a lot of stress, but we all try to focus on
the happy and fun part right? Well apparently Virgin doesn’t.
The not-so-jolly US online
advertisement from Virgin Mobile hit
the headlines and triggered outrage on twitter with the ad being described as
‘disgusting’ and ‘totally unacceptable’. It’s at times like these when
organisations wish twitter was no longer! Social media is a great
communications tool for positive coverage, endorsement, raising brand awareness
and dealing with individual customer complaints (hopefully reducing the risk of their
complaint going viral) etc., but what does one do when everybody online is talking about
it?! A little scary right?
Even though the ad gained coverage for all the wrong reasons
it still got extensive coverage and most likely a lot more than it may have
without the scandal. So crisis is bad for any organisation and their reputation
but any press is good press...?
I mean come on…since
when is chloroform a good mention?
Bad move.
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