[SCREEN GRAB OF WEBSITE]
“Today I’m Wearing” is the latest contribution to the fashion
sharing world which has completely innovated the way fashion trends are
communicated and bought. Over the years fashion blogging has developed to be a
widespread influential tool. Blogs have become an invaluable tool for
organisations, across all sectors, to promote their brands in a more credible
and reliable way. Now “Today I’m Wearing” has created even further
opportunities for organisations to increase brand awareness.
The website and recently launched app allows members to post
photos of their outfit for the day and then have this outfit rated and
commented on by other users. When I first visited the site I found it extremely
refreshing to see real people in real clothes and not retouched models! It’s
also great to see how people are working the latest trends and be given the
opportunity to ask questions about where they buy their clothes etc. I mean
only last week I was wandering about in London and saw a complete stranger with a to-die-for
coat on and all I wanted to do was know where I could get one! Now if only I’d
seen this on “Today I’m Wearing” then I could ask without being given a funny look
and my dream would be fulfilled!
However, this app might be great for us mere shopping
addicts but what about for fashion bloggers…? Will it slowly overpopulate the
fashion blog world? Can anyone gain fashion credentials at “Today I’m Wearing”?
For better or worse, you tell me…
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