Social media has grown and grown over the past 10 years and
is having a bigger impact than ever on all communication practices. Social
media has given the consumer a voice that can be heard globally thus many social media
platforms are dominated by user generated content.
FIVE CHALLENGES…
1.
If you have an issue all your stakeholders
across the globe can find out within a few seconds! Many years ago it was
easier to conceal issues to one area.
2.
Local news is can now become Global news within
minutes!
3.
It has never been so easy to organise a protest
(those involved in the London riots were using social media to communicate).
4.
Messages directly from an organisation are less
effective as people are looking more to secondary recommendation which in turn
allows anyone to undermine the messages you’re putting out.
5.
Topics are constantly changing and organisations
must keep up with such instant changes to avoid being caught out.
Not only has social media created new challenges for brand
to overcome, it has also developed widespread opportunity for brands and
further creativity within digital worlds in their communications.
FIVE OPPORTUNITIES…
1.
There are no costly barriers to distributing
messages via social media. Anyone with access to the internet has the ability
to reach a potentially global audience at often no cost but time!
2.
Just as it’s easier to organise protest, social
media also gives a great platform for forming advocacy.
3.
Great way to communicate with publics, listen to
current trends emerging and see what they want! This also can build respect and
loyalty between an organisation/brand and its publics.
4.
Keeping tabs on social media platforms can allow
for organisations to nip any issues in the bud and redirect complaints which
could be extremely damaging to their reputation.
5.
Allows for much quicker and easier evaluation
than traditional media.
Social media is empowering people around the Globe!
We’ve become more informed, more powerful, more fragmented
and better connected!
Can you feel the power at your fingertips? 
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