Tuesday, 5 February 2013

HMV, SOCIAL MEDIA AND RATHER DISGRUNTLED EMPLOYEES…


Things do go wrong on social media and it’s not easy to ignore! Yes you can delete posts at the click of a button but who’s to say that someone hasn’t already screen grabbed the information and sent in in a viral manner across the globe and back?
On January 31st HMVs disgruntled employees gained control of the corporate twitter feed (@hmvtweets). Bosses frantically tried to gain back control of the twitter account but only succeeded once the damage was done. Some of the tweets were as follows:

“We’re tweeting live from HR where we’re all being fired. Exciting!! #hmvXFactorFiring”
Minutes later…

“There are over 60 of us being fired at once! Mass execution of loyal employees who love the brand”

Employees went on to post a further six tweets before bosses finally blocked their access to the account! All of the unofficial tweets were promptly removed from the feed but of course, not before screen grabs had gone viral!
It’s great to see the iconic British brand trying to fight the storm and survive administration but ‘XFactorFiring’ does not make you look good guys! Have a bit more time for your staff- even when you’re firing them! Actually, especially when you’re firing them!

Walking on eggshells….?

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