THE MERITS (OR OTHERWISE) OF BLOGGING AS A COMMUNICATION TOOL IN PR…

One aspect of public relations is to tell an organisation’s story to its publics, as well as maintain reputation and get their messages out there to their stakeholders, amongst many other processes. The word blog is a contraction of the term ‘web log’ which, over time, has been replaced with blog.

Blog has been defined as a website which individuals, groups or organisations record opinions, information etc. on a regular basis. Blogs usually include images, videos and links to other websites to keep them interesting and as interactive possible. In short a blog is a way of telling people what you think; one might argue it’s a form of storytelling. In PR we aim to influence opinion and behaviour via different methods of storytelling, therefore surely a blog is the perfect communication tool for PRs?